Actions Panel
Digital Marketing 101 Workshop (Virtual)
Date and time
Location
Online
Description
*This event will be run as a Zoom webinar. An email confirmation will be sent from Eventbrite with connection details.*
Join Alumni Affairs for a comprehensive workshop to support alumni on how to harness the foundations of branding, marketing, and advertising to promote your music and businesses. With technology and social media, marketing has become an assumed skill set for many career paths, but it’s important that we acknowledge that marketing itself is a broad umbrella term for strategies and tools that can be leveraged - but only if we understand the concepts.
This workshop will inform you on how to strategically use branding, marketing, and advertising to reach your promotional goals faster. When you cannot be physically present with your audience, your marketing speaks for you - learn how to do this powerfully and effectively.
Participants will:
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Understand the differences between branding, marketing, and advertising.
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Learn a strategic framework to apply these disciplines to get results faster.
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How to build a loyal fanbase quickly and authentically.
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How to achieve your marketing goals with and without a spending budget.
Anne Marie Chadima, Muza Marketing, LLC, has been in the media advertising field for the past 6 years and contributed to various roles from out of home media buying in Asia Pacific to integrated media strategy here in Los Angeles for the global Xbox account. Anne Marie is passionate about bringing the affordability and strategy of digital marketing to the creatives.